• Colton Walker wins X Games BMX Dirt Gold

    Posted on July 17 2017

    UNIT’s Colton Walker is the owner of X Games gold after an incredible run to the top score in a star-studded BMX dirt final. The 20-year-old rider, who grew up in Minneapolis, withstood the pressure of an average early run by throwing down an unbeatable 93.00 score and upstaging some of BMX’s biggest names in the process. His run began with a backflip barspin-to-tailwhip and a 360 tailwhip-to-barspin, followed by a 360 downside whip. He hit the quarter pipe with confidence, executing...

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  • Video: MX or MTB? Ethan Nell is still gonna send it

    Posted on June 24 2017

    Utah native Ethan Nell is never not riding. Though he grew up on dirt bikes, he made a natural progression to mountain bikes with some of the sport's most renowned events, including Red Bull Rampage, a literal stone's throw from his home. Today? He shreds both, changing up the bike to keep things fresh, as captured in his new edit from Red Bull.  

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  • Adolf Silva and Ethan Nell join the UNIT Family

    Posted on June 09 2017

    UNIT Clothing is stoked to announce the signing of Adolf Silva and Ethan Nell to its talent-packed athlete roster. Silva, from Spain, caught the attention of MTB elite while still riding BMX in his mid-teens. His natural skill transferred effortlessly to downhill and dirt jumps where he is now a regular amongst the top-ranked in the sport.  Yet to celebrate his 20th birthday, Silva is heading a new and exciting wave of talent in the MTB ranks, as evidenced by his recent...

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  • Win signed copies of Bliss n Eso's new album & a UNIT watch

    Posted on May 30 2017

    We've got Bliss N Eso's new album, Off the Grid, on repeat here at UNIT HQ. The legends at BnE have given us 5 signed copies of the album to give away and for 1 lucky winner we're also throwing in a UNIT Gold Prospect watch! Entry couldn't be easier: simply punch in the promo code BLISSNESO at checkout on ANY purchase - no minimum spend! We'll draw 5 winners at random after 12pm on June 15, 2017. We've also...

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  • South Africa MX stars join UNIT

    Posted on May 27 2017

    UNIT is stoked to announce the signing of two of South Africa’s premier motocross athletes to its international team. Caleb Tennant and Tristan Purdon will head the South Africa MX Nationals field representing the iconic UNIT spark plug in an exciting move for the brand to a region renowned for its love of dirt bikes. Image: Ziggy Brodalka Tennant, who is a multiple national champion, is pleased to be able to represent the brand. “I am super stoked to announce my...

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  • Help get UNIT's Ryan Brown to X-Fighters 2017!

    Posted on May 22 2017

    Here's your chance to help get UNIT's Ryan Brown into the 'Bullring' at Las Ventas, the host of the 2017 Red Bull X-Fighters. For 2017, the world's biggest International Freestyle Motocross announces the return of the Novilleros, a chance for two riders to join the set field of stars by either recording the most fan votes or impressing the judging panel. Ryan's riding is on point right now and he's more than deserving of a start in Madrid (check his...

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  • Freestyler: The New Classic plus bonus pics

    Posted on May 18 2017

    There are few more iconic BMX brands than Skyway, and when the opportunity to shoot an immaculate example came by we couldn't pass it up. Kahili Blundell joined the UNIT crew in-studio for the 'Freestyler' shoot, and we came away with some absolute fire. Shop the Collection now or check out a handful of bonus pics we set aside from the shoot - just for you!      

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  • Between Trees: An Enduro Documentary featuring Matt Phillips

    Posted on March 10 2017

    4x World Champion. 1 Incredible story. UNIT rider Matt Phillips features in the three-part documentary series detailing his upbringing in rural Tasmania right through to his place on top of the EnduroGP championship. Click here to watch the series on demand and view the trailer below.  

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  • Enemies of the System

    Posted on January 20 2017

    The owners of this country know the truth. It's called the American dream, because you have to be asleep to believe it. An original film by Retic Media featuring Jeremy Malott.

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  • Luke Clout joins the UNIT Family

    Posted on October 27 2016

    Champion Australian talent Luke Clout has joined the UNIT Family, adding to the action sports roster that spans a range of two and four-wheel disciplines. Clout claimed a coveted Australian Motocross Nationals MX2 crown before an opportunity to take a sought-after seat in AMA Supercross presented itself. Though troubled by injury, he impressed with limited bike time and showed further promise in the outdoor ranks, battling with the best on some of the most challenging tracks in the sport. Since...

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  • UNIT riders dominate Supercross opener

    Posted on September 23 2016

    UNIT's Supercross supported teams and riders opened their campaign with wins and podiums in the ultra-competitive 450 and 250 classes at Jimboomba in QLD. Justin Brayton was the standout in the 450 ranks, delivering Honda Genuine Accessories Racing the win, while Gavin Faith took honours for Penrite Honda Racing in the 250 category. While the top steps were dominated by red bikes, it was a competitive showing for the blucru - Yamaha's factory-supported 250 riders. Wade Hunter grabbed third in...

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  • Phillips claims EnduroGP World Championship

    Posted on September 13 2016

    Aussie off-road gun Matt Phillips has been crowned the 2016 EnduroGP World Champion after a standout season on factory Sherco machinery. The Tasmanian, who has been a force on the world stage for several seasons, took the step to race the Sherco 300SEF-R this season despite many doubting its ability to stack up against more powerful riders. The dynamic Phillips proved the doubters wrong, establishing an early lead in the outright and E2 championships which he maintained through to the final...

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  • Watch: The Colton Walker Welcome Edit

    Posted on September 09 2016

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  • Evans MXD champion as Yamaha goes back-to-back

    Posted on August 29 2016

    UNIT's Mitch Evans is the 2016 Australian MXD Championship winner after surging home in the second-half of the season with Yamaha Yamalube Racing. After an error riddled start to the year that saw Evans 43 points down from the series leader after race one of round four in Murray Bridge, Evans then went on a second half tear, notching up a succession of six race wins and three round wins to move to the top of the championship table after...

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  • On the Mend: Emma McFerran

    Posted on August 04 2016

    The high-flying sport of FMX is an unforgiving one, as Emma McFerran knows too well. The Aussie sensation has spent a tortuous four months on the sideline after recovering from a shocking injury in Europe, and is finally readying herself to return to riding. We caught up with Emma  as she was putting the finishing touches on her re-built bike on the Gold Coast. The injury:In April I was over in Germany, I’d just finished Nitro Circus and started riding...

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  • Colton Walker wins Nitro World Games BMX Triple Hit

    Posted on July 19 2016

    One of the newest members of the #UnitFamily achieved a historic feat by becoming the first-ever BMX Triple Hit winner at the new Nitro World Games. Colton Walker may have been the youngest of the finalists but he kept his cool and nailed a run that the judges were stoked on, including a  flip bar whip, 360 double whip to barspin, and his signature Twix.  We're stoked for Colton on achieving the highest accolade in his career to date - keep...

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  • Jeremy Malott rides Vegas

    Posted on June 13 2016

    #UnitFamily member Jeremy Malott is on the up and up as witnessed by this neat new clip filmed for Hyper Bikes/VitalBMX in Vegas. The weather was hot but it was nowhere near as hot as Jeremy's progression. Check it and get ready to see a lot more of the Arizona native.      

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  • Colton Walker rides Barcelona's La Poma Bikepark

    Posted on June 09 2016

    Watch Colton Walker and Nick Bruce ride the epic La Poma Bikepark against the backdrop of Barcelona in Spain. Video: VitalBMX  

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  • In Season: Denim

    Posted on May 31 2016

    Ride/Riot. AM:PM. Denim for all day, every day. Our new denim range combines classic fits and colours for the ultimate in choice. Standard or skinny fit - guys, it's your choice. Run the Empire for a versatile riding pant, or grab the new Foundation with waxed denim finish to complete the night's outfit. The choice is yours. Ladies, our Longnights and Misfit jeans bring the best in style and comfort, with the choice of colour perfect to complete any outfit. What are...

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  • In Season: Button Ups

    Posted on May 25 2016

    It's getting fresh. The days are shorter and crisper. Time to update your favourite flannel with our new Winter drop. Choose from a standard or slim fit in guys and a unique new fitted flannel for the girls. Shop now.

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  • Colton Walker rides FISE Montpellier BMX Finals

    Posted on May 09 2016

    Colton Walker is one of pro BMX's hottest prospects right now and his runs in the Park and Spine Mini finals in France drew plenty of reaction from a packed crowd. Vital BMX was on hand and delivers the goods in the form of these highlights packages. Get around them.   FISE Montpellier 2016: Park Finals Highlights - More BMX Videos

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  • Wade Hunter joins Serco for 2016 MX/SX seasons

    Posted on March 04 2016

    Long-time member of the UNIT Family, Wade Hunter has snared a prized seat in the 2016 championship chase, teaming with Serco Yamaha for both Motocross and Supercross. Yamaha put together this neat Q&A to get to know Wunter better! Q: You finally have been able to secure a factory ride in the MX2 class, how’s your first impressions of working with the Serco Yamaha team? A: So far, so good. I live only just around the corner from the race shop and...

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  • UNIT enters V8 Supercars with Erebus Motorsport

    Posted on March 03 2016

    UNIT is stoked to announce its foray into the exciting world of V8 Supercars with the frontrunning Holden team, Erebus Motorsport. We'll be joining drivers Dave Reynolds and Aaren Russell on a wild ride in 2016, beginning on the streets of Adelaide this week. Check the team's new introduction clip below!

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  • Rival Racing 2016 Launch Clip

    Posted on February 09 2016

    Rival Racing 2016 from factory47 on Vimeo.

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  • Best of Farm Jam

    Posted on February 01 2016

    It's back. After a brief hiatus, the legendary New Zealand action sports event Farm Jam returns to the calendar this year. We cranked open the archives and have selected a handful of the best highlights clips from previous events. Good luck to all involved this year, it's sure to be huge! Kyle Baldock/Andreu Lacondeguy Dirt Jump Session:   2013: BMX Highlights   2013: FMX Highlights   2013: MTB Highlights

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  • Kyle Baldock shreds Melbourne

    Posted on December 15 2015

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  • Back-to-back BMX wins for Baldock at Monster Cup

    Posted on October 29 2015

    UNIT rider Kyle Baldock fended off 11 fellow BMX heavyweights to win the Monster Cup Dirt Jam for the second year running in Las Vegas. Last year the BMX event gave equal weight to speed, style and tricks, but this year the contest featured two separate jams: one that focused on runs and another that focused on single tricks. Each rider rode down a towering ramp before launching off a pair of massive jumps, than had one final chance to impress...

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  • Highlights: ASX Round 1

    Posted on October 14 2015

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  • Meet the NPS Monster Kawasaki Team Owner

    Posted on October 14 2015

    Multiple former Aussie champion Troy Carroll runs a tight ship as team manager at NPS Monster Energy Kawasaki. Take a look behind the scenes as Carroll, the riders and personnel detail a close and productive team relationship that keeps them on top of the tables in the national series.

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  • Adam Monea tames Ride Park

    Posted on September 22 2015

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  • Every Minute Is Golden - UNIT Watch Collection

    Posted on September 03 2015

    Action sports brand UNIT has revealed the first release of its new watch collection, now available to buy online. The premium product offering will see six signature styles featuring Japanese Miyota movement introduced upon release, available in a total of 18 colourways. The striking visual presence of the collection is matched in a quality, heavy- duty hand-feel – custom solid stainless steel cases and bracelets compliment stainless steel case backs and crowns featuring deep-etched unit logos and the star symbols. Gold, silver, black...

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  • Emma McFerran joins the Unit Family

    Posted on September 02 2015

    Unit is pleased to welcome freestyle motocross talent Emma McFerran to its athlete family. The 27-year-old Australian has risen to the forefront of the dynamic discipline, an area typically dominated by males. McFerran trains, competes and performs on the global stage, basing herself out of Europe for much of the year in order to ensure continued progression. She revealed a new-look kit from MX INK to her wide online fan base this week. “I’m pumped to announce the new partnership...

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  • Battle scars: Wilson Todd's triumph

    Posted on September 01 2015

    Just two weeks before the opening round of the 2015 MX Nationals way back in March, GYTR Yamaha’s Wilson Todd lay in a hospital bed battered, bruised and injured after being hit by a car whilst training on his road cycle. The collision with a four wheel drive at an estimated 70 kilometres per hour left him with a fractured elbow, chipped hip, bone bruising as well as scraps and scars the length of his body. He was in a world...

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  • Frieswyk takes Aussie BMX title

    Posted on May 03 2015

    Unit's Corey Frieswyk secured his second national title in three years in treacherous conditions at Brisbane's Sleeman complex, host of the Subaru BMX National Championships. The Queenslander kept himself in contention until the final sequence of turns and was able to pounce when his rivals fell on a greasy track. “I can’t believe it really. It’s happened again. I’m speechless,” Frieswyk said. “I guess there was a lot of luck in that race but you had to play smart with...

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