Unit Technologies is pleased to announce the appointment of Eric Baker as its new general manager for Unit USA.

Baker, an action-sports veteran and has held senior management positions with Jet Pilot, K2 Sports and No Fear, is looking forward to the opportunity to spearhead Unit’s drive into the American and Canadian marketplaces.

“Unit has come into the US scene with some incredible momentum behind it,” Baker says. “I couldn’t be more excited to be a part of this amazing business and to use my experience to guide Unit to the next level and establish it as a powerhouse in North America.”

Unit Founder and Marketing Director Paul Everest, is ecstatic about the addition of Baker to the Unit USA team.

“Eric is one of the action-sports industry’s heavyweights “His experience and determination to continue building Unit’s momentum globally is going to be invaluable,” Everest says.